A few months ago we lanched a new site for Mo’s Restaurants (I know you’ve eaten at at least one of their restaurants — I sure have). Check out the new site here: www.moschowder.com.
They use their website to promote upcoming events, news, things they are doing to give back to the community, and you can even buy Mo’s products including their famous chowder base online. Plus the site is just fun!
Oh, and they can update everything themselves, including menus, news, products, text….everything.
But what I wanted to point out today is their use of facebook to engage with their customers. First notice that in the footer of their site is a facebook like box, so site visitors can see their facebook feed right on the site, and can click to like them without even leaving the website.
Second, notice that they have almost 6000 fans on facebook! http://www.facebook.com/mosrestaurants.
When we first started working together about six months ago, they had 1000 fans on facebook. We started an ad campaign that asked facebook users to post their favorite Mo’s Restaurants story. They jumped to 5000 fans in six weeks.
From there, its just been gravy.
We’re keeping the facebook page fun and useful. You can get their menus, watch fun Mo’s videos, and keep up on what’s happening at Mo’s.