Value added! Anyone who has ever taken a business class knows the term “value added” — always do something special to keep your customers interested and happy. We’ve been working on a “value added” facebook page for Sacred Pathways. In addition to a YouTube tab and a robust Events tab, we recently added a dynamically driven Services tab. Every time they add a new service to their website, it shows up on their facebook page as well:
This way their facebook visitors can get a host of information about their services and events while *staying* on facebook. Once they are really interested, they also go over to their website (snap!) and join the e-news list.
Having this “value added” facebook page has been highly successful. They’ve gone from 500 visitors to over 1100 in the past three weeks.
We’ve brought people to the page using targeted advertising on facebook, and kept them there by having a fun and useful page.